UX/UI redesign of a telco mobile app
The Slovenian telecom provider, a member of América Móvil’s A1 Group, launched an overhaul of its self-care mobile app. We rebuilt it from the ground up, relying on user testing to reimagine core functionalities and improve UX.
- UX/UI audit
- UX/UI design
- Information architecture
- Wireframing
Putting the user (testing) at the core
A1 Slovenia, a member of a leading CEE telecommunications provider, sought a fresh UX/UI perspective that would refocus the app’s core functionalities on the needs of existing users. We placed usability testing and user interviews at the heart of the redesign process to deliver an app that would delight users and create a frictionless customer experience.
We significantly improved usability and overall UX by transforming information architecture and UX flows to better fit the users' needs. The success of our process was underscored by the usability testing — first of the current app, to define the direction of the redesign, and then of the wireframe prototype. The new app achieved an average score of 8.25/10 points, confirming our user-centric approach in building the reimagined self-care app.
FEATURES DEVELOPED
Billing and payments
Users can easily find their invoices and choose a payment option, including a QR code.
Customizing usage data
New features include the option to customize the information displayed in the usage widget.
Easy add-on activation
All available add-ons are accessible with a tap, enabling frictionless add-on management.
Simple account switcher
The home screen clearly displays all users' accounts, and switching between them requires a single tap.
